We know what quality means to us! We *feel* it. We know why high quality things cost more and we know how it influences our choices. In the physical world, it’s the difference between a $15.00 price tag and a $150 one.
Every founder tells themselves a story about why they’re heading to the gold rush, but the executive coach I would eventually hire says there are really only two. Do you want to be rich, generating wealth in service of some further end? Or do you want to be king, with money a mere byproduct of trying to make the world the way you feel it should be?