About Me
I’m an operations, marketing, and communications leader looking for unconventional ways to change the world for the better.
In my career, I’ve been fortunate to experience firsthand what it’s like to grow a company from an idea to a verb. I’ve developed teams across Operations, Brand, Policy, Communications, and Marketing to drive massive growth and impact. I’ve learned from extraordinary, experienced leaders coming from all industries and backgrounds. And I’ve found breakthrough, scalable solutions to tackle thousands of unique challenges along the way.
I live in the wonderfully weird town of Marfa, TX with my wife, our dog, and an amazing community of entrepreneurs, artists, and cowboys.
Please don’t hesitate to drop me a line with ideas, challenges, or just to say hi.
Experience
Head of Brand, Policy, and Communications
Nurx, 2018
Led PR through Series B funding, multi-state expansion, and PReP product launch; developed first strategy for corporate brand identity, policy, public relations, and internal communications.
Chief of Staff, Marketing
Uber, 2016–2018
Managed all operations, recruiting, internal communications, organizational development, change management, strategy, and crisis response for the 200+ employee marketing team.
Digital Brand, Content, and Strategy Lead
Uber, 2014–2016
Built first global social media, content marketing, and CRM teams (and accompanying strategy); spearheaded first corporate brand marketing and social responsibility initiatives.
Marketing Specialist, Pro Team
Uber, 2013–2014
Scaled marketing and operations tactics and strategies to more than 100 countries; developed knowledge base for global operations teams; led first national and global marketing campaigns.
Senior Community Manager
Uber, 2013
Recruited and managed 10-person team responsible for all marketing, communications, and customer support in the DC metropolitan area, Uber’s fastest-growing market from 2011-2012.
Community Manager
Uber, 2011–2013
Helped launch Washington, DC, Uber’s sixth market; managed all marketing, communications, support, grassroots efforts, design, business development, and events.
Director of Marketing
GeniusRocket, 2011
As the first full-time marketing employee, crafted all marketing, communications, and brand strategy; designed testing, analytics, and measurement processes for inbound marketing.
Education
American University
BSBA Marketing, BA Public Communications, Minor in Statistics
2007–2011
Honors
Graduated summa cum laude, GPA 3.95. Awarded the President’s Award (2011) and Bruce Hughes Award (2011).
Scholarships
Awarded the Presidential Scholarship (2007–2011), Harry Wheaton Scholarship (2009), and Luchs Family Scholarship (2010).
Highlights
Management and leadership. I’ve spent 8+ years managing multi-layered, multi-disciplinary teams. At Nurx, I built the first corporate strategy for brand, policy, and communications. As Chief of Staff at Uber, I was responsible for nearly all organizational development, organization structure and strategy, change management, recruiting, talent management, and more for the 200+ employee centralized marketing organization.
Marketing strategy and campaigns. I’ve planned and executed content strategy, brand strategy, campaign strategy, and more. Executions range from viral campaigns (e.g. on-demand ice cream) to large-scale, multi-million dollar brand initiatives and product launches.
Grassroots and community. I’ve built, managed, and leveraged robust communities—in DC and elsewhere—for both rapid business growth and achieving policy aims.
Creative. I’m an exceptional writer (and it runs in the family): short-form, long-form, PR writing, speechwriting, communications copy, marketing copy, and just for fun. And while not a professional, I’m also a hobbyist photographer and graphic designer. I’m proficient with the Adobe Creative Cloud suite, including Lightroom, Photoshop, Illustrator, and InDesign, and I’m an outstanding presentation designer.
Technical abilities. I’m a self-taught amateur web coder, with a basic working knowledge of HTML, CSS, and PHP. At Uber, I also taught myself SQL, how to navigate complex databases and data sets, and mid-level data analysis—to the point where I’ve actually given internal classes in basic SQL querying for Uber employees.
Speaking. I’m a strong public speaker and presenter, with formal training in college and practical experience throughout my career. I’m comfortable with both small and large groups, and I’ve spent all of my career working directly with C-level executives, both in groups and one-on-one.