Hi, I’m Alex, an operations and marketing leader with 15+ years of experience building, advising, and investing in some of the world’s most innovative and disruptive brands.

Over the years I’ve helped scale companies like Uber from ideas to verbs, leading teams across strategy, growth, communications, brand, policy, and support. I thrive in the seams—the messy, high-stakes spaces between functions where alignment is hardest and impact is greatest. And I create clarity out of chaos by spotting the patterns others miss and turning them into confident next steps.

Today, I work as a fractional executive and strategic advisor to transformative consumer startups at the intersection of AI and the real world. I'm also developing a few of my own ideas in urban mobility and modern craft beverages.

Outside work, I’m a dad, husband, cyclist, photographer, musician, and traveler. I enjoy coffee in all forms, big red wines, and mixing cocktails at home. I love being an early adopter and building things with my hands, and when I'm not chasing our two toddlers, I’m usually buried in a big, beautiful, hardback from my ever-expanding antilibrary. Above all, I'm doing my best to architect a meaningful, interesting life.

My family and I live in Austin, TX.