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Every founder tells themselves a story about why they’re heading to the gold rush, but the executive coach I would eventually hire says there are really only two. Do you want to be rich, generating wealth in service of some further end? Or do you want to be king, with money a mere byproduct of trying to make the world the way you feel it should be?

The business consultant William Bridges argued that every transition involves a period of loss, then a period in the neutral zone, and then a period of rebirth. The loss that comes with retirement can be brutal. Some highly successful people mourn the life that gave them meaning and made them the center of the room. People in the neutral zone don’t yet know who the new version of themselves will be. They report feeling hollow, disoriented, empty.

Explain ideas in simple terms, strongly and clearly, so that they can be rebutted, remixed, reworked — or built upon.

You’ll have options! So many options that, unless you have strongly held preferences about spatula brands — unlikely, given that you just typed “spatula” into Amazon — you’re going to need some guidance. BANKKY or KLAQQED? Should you give IOCBYHZ a look or just pay extra for the Oxo?

The shopping mall is an experience.