About

About

Hi, I’m Alex. I am an operations and marketing leader with experience building, advising, and investing in some of the most innovative and disruptive brands in the world.

In my career, I’ve been fortunate to experience firsthand what it’s like to grow a company from an idea to a verb.

I’ve developed teams across operations, brand, policy, communications, and marketing to drive massive growth and impact. I’ve learned from extraordinary, experienced leaders coming from all industries and backgrounds. And I’ve found breakthrough, scalable solutions to tackle thousands of unique challenges along the way.

In my personal life, I'm a cyclist, photographer, music lover, casual gamer, and world traveler. I enjoy coffee that kind of tastes like tea, big red wines, and keto desserts. I love tinkering with apps and productivity tools, building things, and burying my head in big, beautiful, hardback books from my ever-expanding antilibrary.

My family and I split time between Marfa and Austin, TX.

Download: If you'd like to download a version of this page, you can find my résumé here.
Settling into our home in Marfa, a 100-year-old converted dance hall.

Experience

Wheel

  • Chief of Staff, 2021–Present

Zebra

  • Strategic Advisor, 2019–Present

I advise the Zebra executive team on marketing, operations, policy, and communications strategy.

SOMEWHERE®

  • Investor and Advisor, 2018–Present

I'm proud to support the incredibly talented SOMEWHERE® team. While they have far more style than I do, I leverage my experience and network to help them continue to innovate and grow.

On Deck Fellowship

  • Fellow, OD4, 2020

Accepted and participated in the fourth cohort of the On Deck Fellowship: a 10-week virtual program for ideating, networking, and creating with startup founders across the globe.

Travel Break

  • World Traveler, 2019–2020

After getting married, my wife and I embarked on our "honeysun" (honeymoon × one trip around the sun), traveling to all seven continents in one year. I learned countless lessons about other countries and cultures, and it was a once-a-lifetime opportunity to reflect on my interests and ambitions as I prepare for what's next in my career.

Nurx

  • Head of Brand, Policy, and Communications, 2018

Led PR through Series B funding, multi-state expansion, and PReP product launch; developed first strategy for corporate brand identity, policy, public relations, and internal communications.

Uber

  • Chief of Staff, Marketing, 2016–2018

Managed all operations, recruiting, internal communications, organizational development, change management, strategy, and crisis response for the 200+ employee marketing team.

  • Digital Brand, Content, and Strategy Lead, 2014–2016

Built first global social media, content marketing, and CRM teams (and accompanying strategy); spearheaded first corporate brand marketing and social responsibility initiatives.

  • Marketing Specialist, PRO Team, 2013–2014

Scaled marketing and operations tactics and strategies to more than 100 countries; developed knowledge base for global operations teams; led first national and global marketing campaigns.

  • Senior Community Manager, 2013

Recruited and managed 10-person team responsible for all marketing, communications, and customer support in the DC metropolitan area, Uber’s fastest-growing market from 2011-2012.

  • Community Manager, 2011–2013

Helped launch Washington, DC, Uber’s sixth market; managed all marketing, communications, support, grassroots efforts, design, business development, and events.

GeniusRocket

  • Director of Marketing, 2011

As the first full-time marketing employee, crafted all marketing, communications, and brand strategy; designed testing, analytics, and measurement processes for inbound marketing.

Volunteering

Marfa Independent School District

I worked with Marfa Schools' staff and volunteers on two projects during the COVID-19 crisis: Camp Summer Shake Up (summershakeup.org: an online home base for summer programs forced online due to COVID) and Tech the Halls (techthehallsmarfa.com: a donation page for the schools' annual technology fundraiser).

Marfa ISD has 289 students and 61 faculty/staff. It is the second largest school district in Texas by landmass, spanning more than 3,000 square miles of Presidio County and stretching south to the banks of the Rio Grande. 84% of the student body is economically disadvantaged.

Tech the Halls Website
Tech the Halls, the Marfa Public Schools' winter technology fundraiser.

Education

American University

  • BSBA / BA, Marketing, Public Communications, Statistics, 2007–2011

Graduated summa cum laude, with a 3.95 GPA. Dean's List for every semester (2007-2011). Recipient of the Presidential Scholarship (2007-2011), Harry Wheaton Scholarship (2009), Luchs Family Scholarship (2010), Bruce Hughes Award (2011) and President's Award (2011).