Your Marketing Org Is Slow. Here’s a Framework to Move Faster.⁠↗

To find the one program that might be a real game-changer, you probably have to sift through 10 other ideas. Maybe some of the marketing strategies sounded brilliant on paper, but when you get into the execution, you realize that many assumptions were incorrect. You need to focus your team’s energy on nurturing the seeds that have the most promise — and divest from the ones that don’t