The Is Bad.⁠↗

In American cities, for example: though at first the automobile enabled humans to travel further distances, it now demanded that humans travel those distances, and demanded infrastructure be created & maintained to enable it.2 Many now must use an automobile to get everything done in their town in a day, and must pay & take time for that automobile’s fueling & maintenance.3

No longer a tool to serve our societies, our societies now serve the automobile.

Illich also describes the concept of radical monopoly, which is that point where a technological tool is so dominant that people are excluded from society unless they become its users. We saw this with the automobile, we saw it with the internet, and we even see it with social media.

Illich poses convivial tools as directly opposed to this industrialized, radically-monopolized set of social systems. Similar to E.F. Schumacher’s concept of “intermediate technology” introduced in his 1973 book Small Is Beautiful: A Study of Economics As If People Mattered, convivial tools are sustainable, energy-efficient (though often labor intensive), local-first, and designed primarily to enhance the autonomy and creativity of their users.13 Illich cites specifically hand tools, bicycles, and telephones as examples, but with its enormous capacity for interoperability and extensibility, the Internet is the perfect workshed in which to design our own Tools For Conviviality.

Social media apps have imprisoned us all in this weird content prison — in order to connect with friends we’re sort of forced to create or be vanished by capricious black box algorithms, and all that we do create is, as we’ve already alluded to, subsequently owned by whatever platform we’ve created it on. If Instagram goes away overnight, or decides to pivot catastrophically, your stories and your network of friends goes with it.

Hand-coded, syndicated, and above all personal websites are exemplary: They let users of the internet to be autonomous, experiment, have ownership, learn, share, find god, find love, find purpose. Bespoke, endlessly tweaked, eternally redesigned, built-in-public, surprising UI and delightful UX. The personal website is a staunch undying answer to everything the corporate and industrial web has taken from us.

We were given this vast, holy realm of self-discovery and joy and philosophy and community; a thousand thousand acres of digital landscape, on which to grow our forests and grasslands of imagination, plant our gardens of learning, explore the caves of our making. We were given the chance to know anything about anything, to be our own Prometheus, to make wishes and to grant them. But that’s not what we use the Internet for anymore. These days, instead of using it to make ourselves, most of us are using it to waste ourselves: we’re doom-scrolling brain-rot on the attention-farm, we’re getting slop from the feed.