Here’s How to Stop Churn⁠↗

Marketing and sales shouldn’t stop once someone becomes a customer. Customers need to know about new features (and feel excited about them), learn best practices, and understand how the product can be used and what makes it worth spending money on so they can defend the spend to their leadership team.

Since it’s not possible to speak with every customer to understand how they think about your product, you need your product to tell you whether your customers are truly seeing value—or if they want to leave.