This past Thursday I had the privilege of attending Gibraltar Associates first annual “Social Media Resolutions” event, held here in Washington, D.C. Although I could only stay for the first half of the event, what I witnessed was probably one of the best panels I’ve seen. Not only did I learn far more than I realized I would, but I gained some incredible insight into how our government is (surprisingly) acting very progressively to get a hold on social media.

Panelists were:

• Brent Colburn, Director of External Affairs for the U.S. Federal Emergency Management Agency (FEMA)
• Roxie Merritt, Director of New Media at the U.S. Department of Defense
• Richard Boly, Director of eDipomacy at the U.S. Department of State

It’s difficult to sum up over an hour of panel conversation. Throughout the course of the presentation, much of the discussion focused on challenges the government is facing to get into social media and take advantage of it in order to perform better in their respective functions as government agencies. So I’ll focus on that here, as well. Here’s, from what I heard, the three biggest challenges for government right now and how their working to overcome them.

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Obama is on a roll. In fact, I’d argue that he’s on such a roll, few people quite realize it. And even more importantly, I don’t think Republicans see it coming.

Could he save 2010 for the Democrats? Two things that have happened in the past 24 hours suggest, to me, that he may be figuring out the strategies it takes to salvage these midterms. Simply put, he’s figuring out the winning issues (hint: health care is not one of them).

Don’t Ask Don’t Tell

“Don’t ask, don’t tell” has been a divisive issue for a long time. For years, it was accepted by the majority, while it infuriated gays and allies behind the scenes. Upon Obama’s election, he pledged to repeal the policy, but last year saw little action on that front. This week we’ve seen the action liberals have been waiting for and it’s making the GOP look petty, homophobic and, especially in the case of Senator John McCain, lacking convictions on the issue. Three things that make this one a winner for Obama and the democrats:

1. Public opinion has shifted and a majority now favor repealing the policy
2. Top defense officials support an end to the policy
3. Republicans can’t make up their mind–John McCain, in particular, flip-flopping on the issue since October 2006

Keep pushing this until it happens, Obama. This shifts focus away from the economy a bit, gives you a lot of support from your liberal base (which you desperately need if you want to mobilize voters come November), and will make for plenty of heart-warming stories about gays being able to be “themselves” when the policy is finally ended.

AIG Bonuses

Now this could really go either way, but with Obama holding the momentum and public approval on the rise since the State of the Union, I’m feeling confident this will, ultimately, work in democrats favor.

As most of us know, AIG is readying another $100 million round of bonuses for its executives. Naturally, this infuriates about 99% of all Americans. Here’s the deal, three things to remember for this one:

1. Obama didn’t start the bank bailouts, Bush did, way back in 2008
2. Everyone hates AIG, and democrats have been doing a better job showing outrage over this issue than Republicans have–Republicans have to worry about losing wealthy, corporate donors and voters for November
3. This adds support for Obama’s proposed financial regulations–regulations Republicans have been pretty adamantly opposed to thus far

Keep up Obama. If you can show that this is your issue and that you’re willing to tackle it head on–as opposed to the Republican skirting around the issue–you can make this a real winner and start pulling around your approval rating on economic issues.

Behind the Scenes: Demonizing Las Vegas

Now this is pure conjecture on my part, but I’ve got a feeling Obama’s recent flap on Las Vegas, and subsequent apology in response to Senator Harry Reid’s outrage, are very planned events

First of all, this isn’t the first time this has happened. Now I’m not about to suggest Obama is above making the same mistake twice, but this is a tense political climate and he knows his good friend Harry Reid is up for re-election. Now what could possibly help Senator Reid at this juncture in the race…?

How about a show of strength? A little bravado from our fearless Senate Majority Leader? Well that’s what he got. Obama’s comment on Las Vegas gave Senator Reid an excellent opportunity to complain–loudly–and Obama immediately issued a formal apology for the comment.

Not only does this help Senator Reid immensely–now he can say he fights hard for his state’s largest city, and he’s willing to stand up to President Obama, and he understands the pain Nevadans are feeling and wants to help fix it–but it’s an event that, outside of Nevada, will only last in this news cycle for about two hours. The majority of Americans will ignore the story altogether, and even less will care. Nevadans are the only ones who will hear it, the only ones who will care, and Reid’s approval rating will go up. This might not help Obama’s approval in the state, but really, who cares? Politics is a short-term game, and Obama’s got almost three years before Nevada voters go back to the polls for him. There’s time.