The Myth of Objective Journalism

Yea, you read that right. The myth.

For those of you who haven’t heard, Dave Weigel is human, with thoughts, emotions, and feelings, like most of the rest of us.

Let me explain. Until yesterday, Dave Weigel was the Washington Post blogger covering the conservative movement. One caveat: he’s not all that conservative. Does that make him a bad blogger? A poor journalist? No. Does it mean he might not have been the best person for the job? Maybe. But that’s missing the larger point here.

The point is that our media is fundamentally flawed. Journalism in the 21st century is facing overwhelming forces, and yesterday’s fiasco at the Washington Post only underscores the futility of trying to fight them. The idea of objective journalism is a myth, for three reasons:

1. News moves faster than people.
2. “Unbiased journalism” is no longer a unique selling point, nor one that consumers are willing to pay for.
3. Journalists have opinions, and hiding them only misleads the public, preventing them from properly interpreting the news they read, hear, and watch.

News moves faster than people.

In the 1990s we saw the advent of the 24/7 news cycle, as dedicated cable news channels like CNN and Fox News Channel emerged on the scene. Little did they know, the media was only witnessing the beginning of a rapidly accelerating news cycle, one that has now accelerated far out of their control.

Today we have social media. Social media doesn’t drive the news cycle–events drive the news cycle. But social media has placed the control of the news cycle squarely in the hands of the information consumers themselves, leaving television and newspapers struggling to keep up.

Lost amidst the battle between corporate media conglomerates and the “little guy” citizen journalists, of course, are the paid, professional journalists. These journalists are overworked, underpaid, underappreciated, and forced to hold themselves to outrageous and unrealistic standards of “objectivity”–standards that are simply impossible to live up to the 21st century hyper news cycle.

“Unbiased journalism” is no longer a unique selling point, nor one that consumers are willing to pay for.

In case you haven’t noticed, newspapers are dying. There’s lots of theories as to why they’re dying, and likely more than one accurate explanation. I tend to favor the Strategic Dissonance Model, created by former Intel CEO Andy Grove.



The model, above, basically states that at a recent point in history there was an inflection point in the business of information. As consumers of information and new media–i.e. blogs, social media, etc.–moved one direction, progressing towards an open, generally opinion-based, consumer-generated style of news, old media regressed toward a more closed, more staunchly “objective” style. This, in turn, created a dissonance gap between the two, resulting in old media’s decline and new media’s rapid success.

My point here is that consumer’s dont give a shit about objectivity. Not only do they not care, but they sure as hell don’t care enough to pay for it. The only people subscribing to old media today are people who either a) just like the feel of the newspaper, or b) rely on very factual, researched articles for research of their own.

Journalists have opinions, and hiding them only misleads the public, preventing them from properly interpreting the news they read, hear, and watch.

Finally, the obvious point. Journalists do have opinions. That is an obvious fact, and one that every single person on earth should know. If you think that journalists are robots and have no opinions, don’t agree or disagree with politicians, and don’t feel certain ways on certain issues, then you clearly don’t understand the way the world works.

So here’s the situation. We have a hyperspeed news cycle that is out of corporate media’s control, consumer’s that don’t care about unbiased journalism yet business models still founded on selling it, and journalists with opinions working for businesses that refuse to acknowledge their humanity.

See any problems there?

Not only is this a fundamentally flawed system, but this misleads news consumers. When you read an article on the Huffington Post, you know that it’s going to have a liberal bias. When you watch MSNBC you know it’s got a liberal slant. And when you watch Fox News they make no efforts to hide their conservative bias. These media organizations are some of the few in the world that are being (relatively) honest with their consumers.

The ones claiming objectivity are lying to you. I’m looking at you, Washington Post, New York Times, Wall Street Journal, and, for that matter, the AP, NBC, ABC, CNN, and any number of other organizations. Each of these organizations has biased journalists, producing biased work, yet they insist over and over that they are objective and unbiased. When relatively uninformed readers and watchers consume this content, they interpret it as objective. Informed and experienced information consumers recognize the political bias inherent in these organizations and journalists and interpret it as such, taking in the actual facts and the rest with a grain of salt (as it should be).

In other words (and thanks for sticking around through this long entry), Dave Weigel should never have been fired, and journalists should never feel the need to keep their personal opinions and bias secret from the public.

Think about it. How can we change this? What will it take to convince traditional media that they are simply going about the business of news the wrong way?

Sound off in the comments or tweet at me. And don’t forget to retweet and “like” this post on Facebook using the links below.



Author: Alex Priest

Alex Priest is the DC Community Manager for @Uber_DC. He’s been called “hilariously driven” and is a lover of social media, politics, transportation, technology, design, bicycling, and more. Alex loves living, learning, and collaborating in what he considers one of the best cities in the world: DC. His goal in life? To simply tell good stories when he’s old. Follow him on Twitter @alexpriest.