The Clock’s Ticking – Four Years. Go.

The first impression might feel familiar. Tick. Tick. Tck. Tck. Tck. But wait.

Four Years. Go., at first, might seem like another re-hash of the same tired theme. Time is running out, climate change is going to kill us all, yada yada yada. It’s not. Not at all, and even from this very brief introduction I’ve seen to their campaign, I can tell it’s different and it lifted my spirits like none other tonight.

For weeks now we’ve been watching the tragic oil spill in the Gulf. And every single time I see an image, hear a story, watch another failed attempt, or see more of BP’s bullshit (not to mention professional bad) public relations attempts, it makes me want to cry. Watching the video below reminded me that we can still have hope. Sure, time is running out, but if we set a realistic goal–like four years–it gives us a realistic chance of meeting, or even exceeding that goal.

So here’s the basic premise: we’re setting a goal of four years. It’s not four years to get to carbon neutral, or to decrease carbon emissions by X%, or to reduce crime rates and war in developing countries… it’s all those things–it’s to make the world better. It’s a global call to action, by activists, organizations, politicians, students, and everyday people, to just work a little harder to make our planet a better place. To save the next 1,000 years by stepping up our game in the next four years. Buy a car with better gas mileage. Get to know your neighbors. Learn about issues abroad, donate to a worthy cause, or start a rally in your town or city.

I’m thrilled to have signed up tonight. I’m thrilled to watch this movement come to life, and I’m thrilled to hopefully play a role in it–no matter how small. Check out the video below, and go to their website and check out all the details and sign up.

3 Comments so far

  1. [...] This post was mentioned on Twitter by Alex Priest, TechChange. TechChange said: RT @alexpriest: I just discovered @fouryearsgo, and it's already blowing my mind. Read my blog post: http://bit.ly/aOjQBd // amazing! [...]

  2. Deborah Ager on June 26th, 2010

    I love the video. Thank you for posting. I shared it with my 4 yo.

  3. alexpriest on June 26th, 2010

    No problem, happy to share!

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